About Us

About SD Toyz
Welcome to SD Toyz (formerly Skullduggery, Inc.), your trusted source for innovative and educational toys! We are a company dedicated to the creation, manufacturing, and distribution of unique toys designed to spark imagination and creativity in children of all ages.

Our Legacy
With a rich history spanning over three decades, SD Toyz has been at the forefront of the toy industry since our founding in 1987. Our journey began with a clear vision: to redefine playtime and provide children with toys that not only entertain but also educate. Over the years, we've honed our craft, focusing on our core boys' toy line, which has been a source of endless joy for countless families.  SD Toyz is a proud member of the major toy industry associations, including The Toy Association (TIA) and American Specialty Toy Retailing Association (ASTRA), and regularly submits all our toys to major testing labs around the world to ensure our products are safe and effective.
 
Innovative Creations
SD Toyz is synonymous with innovation. We take pride in introducing groundbreaking products such as Tracer Racers Remote Control Sets, Marble Racers, Perfect Craft, Knuckle-Headz, Spinz, Chuckle-Headz, and an extensive line of craft supplies. These offerings have positioned us as a leading toy manufacturer, reshaping the toy market landscape and earning us a special place in the hearts of parents and children alike.  SD Toyz’ creations have won many industry awards throughout the decades and has been featured on news programs, including the Today Show, countless times.  The awards won include, but are not limited to National Parenting Seal of Approval, Creative Child Magazine's Kid's Product of the Year Award, Parents' Choice Classic, Fun Stuff Award Winner, National Parenting Seal of Approval, Hot Diggity Award, Toy Insider Award, Oppenheim Toy Portfolio's Gold Award, Toy Insider's Top Holiday Toy Award, Family Choice Award, Oppenheim Toy Portfolio's Platinum Award, Toy Man Award of Recognition, Toy Man Stem Award, Toy Directory's Best-Selling Specialty Toys, Toy Directory's Ten Most Wanted Die-Cast Toys, and Toy Directory's Top Ten Toy Under $10.

Our Reach
Our commitment to excellence has led SD Toyz products to find homes in thousands of specialty toy stores, mass market toy outlets, craft stores, grocery chains, hardware shops, and hobby stores across the nation. Our unforgettable debuts at the prestigious Dallas and New York Toy Fairs have been monumental successes, enabling us to offer a diverse range of product lines tailored to cater to both specialty toy stores and the toy sections of regional and national retailers.

Our Ideal Customer
At SD Toyz, our ideal customer is the caring parent or grandparent of a child aged five to twelve. We understand your desire to provide your children with toys and crafts that foster traditional play patterns. Our toys are not just toys; they're gateways to creativity and connection. We're here for caregivers who appreciate the value of a screen-free childhood, offering classic-style toys with exciting twists that pull kids away from the trance of video games, ignite their imagination, and encourage social interaction.  Join us on this incredible journey as we continue to craft the perfect toys for your little ones. Explore SD Toyz and discover a world where play knows no bounds. Thank you for choosing us as your partner in creating cherished memories that last a lifetime.